Definitely Maybe A Good Idea
Why Everyone in Prestwich (and Beyond) is Saying “Aldeh” Now
You may have noticed something a little bit… different when wandering round Prestwich lately. No, it’s not a fancy new café (though there are several of those), nor another artisan bakery popping up on every street corner (yay - Gail's!). It’s the Aldi. Except it isn’t called Aldi anymore (at least officially). In Manchester it’s now “Aldeh”. And people are loving it. The Guardian
What’s the Story (Morning Glory) Behind the Name
Back in summer 2025, Aldi’s Prestwich store temporarily rebranded itself as “Aldeh” in tribute to Oasis' homecoming gigs at Heaton Park. For anyone from Manchester, that’s not just any band - it’s the band. Junctions 17-19 on the M60 were gridlocked every night and someone somewhere thought, “Why not give a little nod to the local legends?” What began as a temporary gesture quickly morphed into something a bit more permanent. The Guardian
Turns out, the sign drew crowds. Yes, crowds queued to take photos of the Aldi with the new name, including the Secrets Escorts girls. Locals and tourists alike treated it like a tiny cultural landmark right in Prestwich. Fans shared it on Instagram, people created petitions, and finally Aldi said, “Alright then - Aldeh it is, permanently.” The Guardian
Why it’s So Mancunian
What’s brilliant about this whole thing is how perfectly it fits Manchester’s spirit. It’s cheeky, it’s local, it nods to music history, and it doesn’t take itself too seriously.
Community identity: Oasis are part of Manc music heritage. The Gallagher brothers, the attitudes, the songs - those are ingrained in many people’s memories from Moss Side, Middleton and Moston - from all over.
Pride: This isn’t just about a supermarket chain messing around. It’s about a community saying, “We matter. Our culture matters.” And seeing that acknowledged makes us Mancs smile.
A bit of fun in the everyday: How often do you see a supermarket get a name change because of local culture? Aldi “jokingly” becoming Aldeh reminds us that city life isn’t all glossy launches and corporate speak. It’s laughter, inside jokes, and occasionally seeing your accent honoured on a shop sign.
What People Are Saying (and Doing)
If you scroll through Google Maps reviews of the Prestwich “Aldeh,” you’ll see people calling it the “Stonehenge of a generation,” “greatest rebrand of all time,” or just leaving selfies with the sign. The Guardian
Secrets Escorts are also loving it. We might be a Manchester City centre based escort agency but whenever there's an outcall anywhere near Prestwich or Whitefield - even Pendlebury and Swinton!, we can guarantee our phones will start pinging with Secrets Escorts scantily clad minxes asking for a quick diversion so they can do naughty selfies under the new sign. When it comes to Manchester escorts, there's nowt more Mancunian than that!
Some locals have mixed feelings though. There are always folks who wonder if it’s trivial, or worry shops should stick to being… well, shops. But overwhelmingly, Aldeh has been embraced. It’s turned into a minor pilgrimage spot: too small to be a proper tourist attraction, too charming to ignore.
Even the local MP got involved, supporting petitions and public sentiment. When a gesture like this gains that sort of momentum, it shows how connected people are to their local landmarks and their sense of place. The Guardian
What It Means for Manchester Culture
This little name change says something bigger about Manchester in 2025:
Culture still wins hearts - music, history, personality matter, especially in Manchester.
Local and corporate can harmonise - when businesses lean in to local identity, it can feel more human. Aldi making Aldeh permanent is a case study in good local relations (and free publicity). If only they'd team up with Secrets Escorts!
Identity is fluid & playful - we don’t have to be dry or strictly formal. There’s room for humour, for creativity, even in signage and supermarkets.
What Next? Maybe “Mad for Aldeh” Merchandise?
Of course, people are already joking about t‑shirts, mugs, maybe even fridge magnets. (“I went to Aldeh and survived”, etc.) Will there be “Aldeh” merch popping up? Probably. Will people get bored? Who knows. But for now, it’s still fresh, still fun.
Perhaps other towns in Greater Manchester will take note: could a Wigan shop become “Weegan”? Or Oldham’s favourite café rebrand to something Ode‑ham? (I’m making that up.) It points to how local culture and humour can be part of everyday life.
A Tiny Piece of Magic in Prestwich
Sometimes, what lifts everyday life isn’t big policy changes, and isn’t headline news. It’s the smaller, unexpected things. The things that make you smile walking down the street, or the things that make you stop and take a picture. Aldeh is one of those. We at Secrets Escorts have definitely taken note - Secrets Escarrrrts? LOL, maybe not.
So next time you’re in Greater Manchester, take a detour to Prestwich. Pop into Aldeh. Pose under the sign. Buy some bits for a picky tea. And maybe think about the ways we all honour our roots, our music, our voices - even in the simple things.